A growth experiment turns “I need more visitors” into one small action you can try and review. You choose who you want to reach, change one thing and record what happens.

This seven-day planner is for a first check, rather than a promise of results. You can use it without buying another tool or joining an email list.

Jump to the copyable planner ↓ · Return to the Grow pathway

What makes it an experiment?

“Post more” is an activity. “Share one helpful Pinterest pin linking to my workbook page and record the visits it brings” is a test. It has a specific audience, an action and something to measure.

Keep your offer and destination page steady while you test the pin. If you change the image, headline, landing page and price together, you will struggle to tell what helped.

Make six decisions before you start

Goal: choose one outcome, such as relevant website visits, enquiries or workbook signups.
Audience: describe one group and the problem they need help with.
Test: write the single action or change you will try.
Channel: choose one place that audience already uses. Share only where it is welcome and permitted.
Measure: record your starting position and choose one main result to track. Likes can add context, but they do not prove enquiries or sales.
Review: set a date and decide what evidence would make you continue, adjust or stop.

Put a limit on your time and spending too. A small first experiment can use tools you already have and no advertising budget.

Your growth experiment planner

Copy the template into your notes and fill it in before you publish. No email is needed to use it.

Seven-day experiment template

MY SEVEN-DAY GROWTH EXPERIMENT

Start date:
Review date:

1. GOAL
The one outcome I want to improve:

2. AUDIENCE
Who I want to reach:
The problem they need help with:

3. TEST
I think [one action or change] will help [audience] to [next step].
What I will keep unchanged:

4. CHANNEL AND DESTINATION
Where I will share it:
The page or offer I will link to:

5. MEASUREMENT
My main measure:
My starting position, including the date range:
Where I will record the result:
What would count as a useful signal:

6. LIMITS
Maximum time:
Maximum spend:

7. REVIEW
What I actually did:
What happened, including numbers and date range:
What I can and cannot conclude:
My decision: continue / adjust / stop
My next action and review date:

You can also select the template and copy it using Ctrl+C on Windows or Command+C on a Mac. Paste your copy into your notes to keep your answers.

A simple seven-day schedule

Day	Your action
1	Complete the planner. Record your baseline, tracking method and limits.
2	Create one useful piece of content with one clear next step.
3	Test the destination on your phone, check the link, then publish.
4	Check that tracking works and respond to any genuine questions.
5	Record the response. Avoid redesigning everything halfway through.
6	Note questions, confusion or useful feedback from the audience.
7	Review the evidence and choose one next action.

An OnlineStriver example: a Pinterest pin for the workbook

This is a proposed experiment, not a report of completed results. Here is how I could apply the planner to OnlineStriver:

Goal: bring relevant visitors to the free Starting Point Workbook page.
Audience: people who want to start an online business but have not chosen an idea.
Test: publish one helpful pin about choosing an idea using experience you already have, with a clear invitation to get the workbook.
Channel: the OnlineStriver Pinterest account, separate from my personal profile.
Destination: the existing workbook signup page, checked on mobile before sharing.
Measure: record the pin’s outbound clicks and the visits attributed to its tagged link. Record confirmed email signups separately.
Limits: use the existing workbook and free tools, with no paid promotion for this test.
Review: check after seven days whether the pin was seen, whether people clicked and whether the destination worked as expected.

A tagged link can help distinguish the test from other traffic. For example, add utm_source=pinterest&utm_medium=organic_social&utm_campaign=workbook_7_day_test to the workbook link when sharing it. Check that your analytics records the visit before relying on the figures.

If signup sources are not tracked, I would not assume every new subscriber came from that pin. My own test visits should also be kept separate from audience results.

How to review without jumping to conclusions

No views or very little exposure? You have little evidence about the offer itself. Review distribution and allow more time before rewriting the whole page.

Views but no clicks? Check whether the topic, image and invitation make the benefit clear to the right audience.

Clicks but no signups or enquiries? Check the destination, mobile experience and form. A handful of visits is too small a sample to judge an offer confidently.

A useful response? Repeat the approach and see whether it continues. One enquiry or signup is encouraging, but does not establish a reliable pattern.

Seven days is a useful review point, not a deadline for success. Search and Pinterest content may need a longer observation period. Extend the test when exposure is low, record that decision and set another review date.

Your next action

Fill in the planner, reserve a short slot to create your test and put the review date in your calendar. Finish one experiment before adding several more.

← Return to Grow · Explore practical resources

The free Starting Point Workbook helps you choose an online business idea and plan your first test, with exercises and a 30-day action plan. It is a broader resource, separate from the planner above.

Signing up is optional. You can use the full growth experiment planner without providing your email address.

Please check your spam or junk folder if your confirmation or workbook email does not arrive. If you find it there, mark it as “Not spam”.